CASE STUDY: The easiest CRO you can do is via Google Tag Manager

Posted on: March 14, 2018 • Time to read: 8 minutes

You might have a strange look in your face when reading the title. Conversion rate optimization and Google Tag Manager? Yes and YES! Bear with me for couple more lines and you might be surprised how simple it can be...Keep reading

Why attribution is the first thing to understand in Google Analytics?

Posted on: February 6, 2018 • Time to read: 7 minutes

Because it affects almost every report! And this could be the end of the post. You've probably heard about attribution modelling as assigning the rightful volume of conversions to traffic sources. Undoubtedly the most discussed topic regarding... Keep reading

Advanced content evaluation in Google Analytics

Posted on: January 7, 2018 • Time to read: 6 minutes

How to evaluate content? Eternal copywriters and content strategists/wizards question. Most of the times it's not easy to tell how much money/leads/conversions it really brings to the house. There are couple of approaches of how to do it, but none of them looks on content business... Keep reading

Multiplicative effect of fast-loading websites

Posted on: December 25, 2017 • Time to read: 3 minutes

Hundreds of studies and articles describe the importance of having fast-loaded websites. No doubts about it. The consequences of it are probably far more extensive, than it might seem. Many discussions have been around about what does it mean that the page is loaded. Is it more important to... Keep reading

Google Analytics Premium feature is available in standard accounts

Posted on: June 28, 2017 • Time to read: 5 minutes

This one is about to show you how easily you can access feature in all GA accounts that is so far available only in GA Premium accounts. One of the things I'm using almost daily are simple funnels. Premium license of Google Analytics allows us to create ex-post custom report based on almost... Keep reading

How conversion rate can easily lie

Posted on: June 12, 2017 • Time to read: 5 minutes

Conversion rate has been here since the Web Analytics as such exists. The holy grail of online marketing, every single one of us uses it and hopes that it grows in time. No doubts about its universal usage when evaluating almost any dimension view. Although there are couple of cases when... Keep reading

3 calculated enhanced e-commerce metrics in Google Analytics

Posted on: May 26, 2017 • Time to read: 3 minutes

As we all know Google Analytics enhanced e-commerce gives us powerful data to analyze and makes the business decisions much easier and smarter. There are still couple of metrics I've been missing, so let me share with you my favorite ones I find very useful in daily business... Keep reading

Necessary fix in Google Analytics enhanced e-commerce

Posted on: May 8, 2017 • Time to read: 4 minutes

When Google almost three years ago launched enhanced e-commerce all the analysts including me were by full right in heaven. The idea of it is truly amazing and by couple more lines of code gives you powerful data to analyze your product performance. And here comes a slightly tricky part... Keep reading

Why Google Analytics "Session quality" is hardly useful

Posted on: April 5, 2017 • Time to read: 3 minutes

We all noticed brand new metric in Google Analytics interface. Majestic "Session Quality". It's already essential part with shortcut to easily create retargeting list based on this number. Let's have a closer look whether it's really as revolutionary as we thought it will be... Keep reading

Data visualization misinterpreted

Posted on: March 17, 2017 • Time to read: 6 minutes

A short story at the beginning. I recently received a dashboard that was supposed to be designed by someone experienced in data visualization. We sent a set of basic e-commerce metrics such as impressions, clicks, sessions, costs, etc. and we wanted to see them visualized in a dashboard. The result... Keep reading

The single biggest mistake Web Analysts make

Posted on: March 1, 2017 • Time to read: 4 minutes

It was very sad finding when I asked one "senior" Analyst about his analytics masterpiece and his reply was: "Google Analytics enhanced e-commerce implementation for one big e-shop including automated refunds". The expectation was probably to be impressed. I asked what is yours analytics... Keep reading