Web Analyst

It doesn't matter if you're small e-shop or huge corporate. The data that'll help you find deficiences or find opportunities is extremely valuable. Unfortunately it's not enough to "have" it - it's important to know what to do with it.

That's the reason why one training is much better than tens of hours staring into Google Analytics interface. You'll learn how to find and leverage the data you have.

How do we work during Google Analytics training?

What will you learn?

Complying with principle: „Business first, data second“ is the ultimate goal during trainings. The goal is to get as quick as possible to business valuable information that are in every Google Analytics account. Agenda and difficulty of training always depends on audience knowledge - we can discuss absolute basics or advanced attribution models too. What do I lecture the most?

• What is Google analytics measurement based on? Who is user, session and interaction?
• How the data is sent into Google Analytics and how to bend it to find out the most you need about your customers?
• What traffic sources do we have and where do your highly converting customers come from?
• How to set-up Google Analytics account, run the measurement and orient in interface?
• How to filter only the information we need to know and how to understand the metrics we're looking at?
• We'll show the use cases of how to work with UTM parameters, which help you to tag and evaluate the success of your online campaigns.
• How to measure relevance and content business impact on your website: How do your landing pages or blogposts work?
• How to measure impact of all your online activities and based on them how to set-up a marketing mix?
• Where do you lose your potential customers? What are you weak sides of your website and how much money do you lose?
• How does your buying process work and how much extra revenue you can get?
• How to set-up enhanced e-commerce modul for e-shops, to find out which products are bestsellers and to know the full path from the first product impression on category list to refunds?

And there's much more - it's always possible to design the training exactly for your needs, to leverage the maximum for your business.

Proper measurement implementation is from business point of view absolute necessity, without which it's not possible to work with the data. Only the data we believe on 100% can be analysed. It makes no sense to look into Google Analytics data without proper implementation, because we can get almost the same conclusions when we do the less time consuming fortune telling using tea leaves.

How difficult is Google Analytics implementation?

There are various webiste complexity and so are Google Analytics implementations. The very basic one when we'll measure sessions and 3-4 of goals can be done in couple of hours. More complicated projects including complex enhanced e-commerce implementation, custom events and advanced goals and filter setup can take couple of days.

How is measurement implemented?

Advanced implementation and measurement revision

If you're not sure you have the right data I recommend to revise it. During the process it's possible to validate current measurement setup and is also possible to propose and do the implementation improvements or make the enhancements in it. What will advanced implementation allows you to know (e.g. enhanced e-commerce)?

• You'll be able to see the whole buying process for particular products from the first impression to purchase or refund.
• You'll see the product conversion rate for groups of products (categories) and you'll be able to analyze their perfomance.
• You'll find out where's the bottleneck in buying process for particular product and where you lose customers.
• Page scrolling measurement enables you to see whether your customers consume all the page content or just small part of it.

Are you worried you're missing important data and its context? Let me know! I'll help you with revision and advise you what to change, upgrade and which metrics makes sense to follow when it comes to business.

Everyone is data-driven, you just might not know it. Data-driven decision making is as simple thing as choosing what you're going to wear today based on outside temperature. Exactly the same principle works in online marketign. There's only one difference that you're not choosing a clothes, but for example which marketing activities you're going to invest in. I just recommend to use Google Analytics instead of thermometer.

Why to use the data and how can I help you?

There are millions of e-shops worlwide. If you want to success it's necessary to use the data in daily routine. It's not enough to have a great analysis, but you have to include data in maximum of your activities. I'm sure you can make most of analysis by yourself - especially after Google Analytics training. I'm happy to help you with more complex ones. What it can be?

• I'll prepare the business impact evaluation of your paid campaigns. It'll tell you where to invest more and which activities should be stopped.
• I'll evaluate your social activities and tell you whether social networks work and if the time and money you invest in it brings the revenue.
• Your organic traffic, should also be evaluated to tell you what is quality of the customers SEO activities brings you.
• I'll help you to find your website's bottlenecks and prepare the estimation how much money you're losing because of them.
• If you're not using data yet I'll help you with definition of which metrics to follow and how to understand them in context of your business

It's said data is new black gold. Instead of oil everyone can drill the data. Let's try it and make your next business decision based on data not on feeling.