Skillshare resources - Advanced Google Analytics course + 77 practical examples
Lesson 1 - Attribution
1. Why attribution is the first thing to understand in GA?
2. List of attribution models available in GA and their simple description
Lesson 3 - Scopes
Lesson 4 - Custom dimensions and metrics
6. 20 Ways To Use Google Analytics Custom Dimensions
7. Step-by-Step Guide to Leverage Custom Dimensions in Google Analytics
Lesson 5 - Custom reports
Lesson 7 - Events
11. Implementing events using analytics.js
12. Implementing events using Google Tag Manager
13. Implementing events using Google Tag Manager - Google's help